Blue Bell’s Expanding Campaign Includes Locals On Screen & Behind the Scenes

Jessie Neuendorff of Fayetteville works for Richards/ Carlberg, the advertising agency for Blue Bell Creameries. “We’ve been working for over four months on a campaign for Blue Bell and launched TV and radio April 3,” Neuendorff said Friday. All casting for the promotion was done locally.

Fayette County has quite a presence in the commercials. In addition to a spot featuring Allison and Faith Frerichs and one of their bovine friends, Neuendorff’s family home in Fayetteville was used as a location. Her father Tom made it into a spot running now, spooning Blue Bell ice cream into a Sealy youngster’s mouth. The second half of the campaign, featuring the Frerichs, will launch May 15th, she said.


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Fayette County Record

127 S. Washington St.
P.O. Box 400
La Grange, TX 78945
Ph: (979) 968-3155
Fx: (979) 968-6767